As a business owner, you have to juggle so many tasks on a daily basis. One essential aspect that you can’t afford to overlook is your marketing strategy and one of the most effective ways to reach your audience is through e-campaigns. Integrating effective e-campaigns into your broader marketing plan can significantly boost your business…
Comfort zones are just that – comfortable! They are like a warm, snuggly blanket of safety and security. Sometimes they are so comfy you don’t feel like you want to get out… ever. But, staying firmly in your comfort zone, both professionally and personally, stops you experiencing things beyond your immediate view or discovering all…
In small business the path to success is often paved with big dreams and ambitious goals. While having grand aspirations is essential, achieving them can feel daunting and overwhelming at times. That’s where the power of micro-goals comes into play. In this blog post, we’ll explore the concept of micro-goals and how small business owners…
Traditional productivity techniques may not always cut it for us! Sometimes, it takes a fresh perspective and some out-of-the-box thinking to truly maximise efficiency and organisation. In this blog post, we’ll explore some unconventional productivity hacks that small business owners can implement to take their productivity to the next level and achieve greater success. The…
Understanding your target audience is essential for the success of any business. By crafting detailed buyer personas, you can tailor your marketing efforts to resonate with your ideal customers, drive engagement, and ultimately boost sales. In this blog post, we’ll explore the importance of defining your target audience and provide actionable steps for creating your…
So being a busy business owner can be fantastic, you’re your own boss. You get to design your work week however you like it around your personal life. Your days can go quickly because you’re busy and you’re using that passion that initially inspired you to start your business. But sometimes being a business owner can…
For any business, even small businesses, those people who are buying your product or service are at the heart of it and it’s really important that you manage your relationship with those customers well. A CRM (Customer Relationship Management) system can really help in managing those relationships, automating interactions and enabling you to keep track…
Through conversations with clients past, present and potential clients we’ve gathered quite a few interesting insights into the factors that often come into play when it comes to making that leap to working with a VA (Virtual Assistant). Firstly, a VA is quite a recent role to develop and gain prominence in recent years. Particularly…
There seems to be a buzz around email marketing with a lot of pressure on building it into your business marketing strategy. But, what are the benefits to it? Is it really better than what you are already doing? This blog explores the pros and cons of email marketing and how to actually do it…
Time is our most valuable asset. With so many demands vying for our attention, finding ways to maximise our time has become essential for productivity and success. One powerful technique that can help you take control of your schedule and boost your efficiency is time blocking. Time blocking involves setting aside specific blocks of time…